imagineering

Project Managed the development of two new online courses, case studies, Learning Management System (LMS) upgrade and an end-end website rebuild for high growth EdTech company, Monarch Institute. Included the creation of Diploma of Logistics case studies and course mapping.

• Secured Australian distribution rights and launch for UK based food manufacturer - The Whisky Sauce Co. This involved travelling to Edinburgh to visit production facility and negotiate supplier deal.
• Developed and executed local go-to-market plan, including product launch and market testing with 4 major retailers (Leo’s, IGA, Grill’d & David Jones) and consumer appetite at successful ANZ Foodie Festival Meatstock.

Project Managed a hybrid design thinking/hackathon industry challenge from conception to execution – “The Ideathon – To be Disrupted” (see video).” This involved setting up strategic partnerships in collaboration between the SCLAA, RMIT University, PWC & startup pre-accelerator Pitchblak.

Co-host of the LMN podcast. The Logistics Media Network www.lmnpost.com is a global news site, blog and podcast for the world of supply chain innovation, marketing and startups where we’ve interviewed over 10 experts in 2018.

Developed go to market strategy and pitch deck for Get in The Hole Golf, an app connecting golfers to trending deals;

Growth of Instagram accounts "Golf Hero" & "The Hound Life" from scratch to over 30, 000 followers globally through unpaid strategic initiatives.

• Delivery of new websites, LMS content upgrades and business case initiatives for small businesses and startups.
• Developed website and analysed unit cost of utilities, as part of pre-launch strategy for an Australian utilities startup.